Choosing the right flavour is essential to ensure that the taste profile of your product range is in harmony with consumer expectations and market trends. Flavourlab.eu will help you to decide between natural, nature-identical or artificial flavours, depending on what best suits your products.

Natural flavourings are flavourings extracted from plant or animal sources. These sources can be fruits, vegetables, spices or other natural substances. The advantage of natural flavourings is that they are often perceived by consumers as healthier and more authentic, which can increase the market appeal of products, especially with the rise of clean-label trends 

Nature-identical flavours

Nature-identical flavourings are flavourings that are chemically produced but have exactly the same compounds as those from natural sources. These flavourings essentially copy the molecular structure of natural flavourings, so they taste and smell the same as the originals. This option makes it possible to create products that offer the same quality and flavour profile as the natural versions, but at a lower price and in a more stable form 

The advantage of nature-identical flavourings is that they combine the best features of natural and artificial flavourings: the authenticity of natural flavours and the stability of artificial flavours. These flavourings are particularly useful when the availability of natural raw materials is limited or when natural flavours do not provide a sufficiently strong or stable taste experience during the manufacturing process 

The use of nature-identical flavourings is often more cost-effective and allows manufacturers to ensure consistency in the flavour profile of their products while meeting consumer expectations. With Flavourlab.eu, you can choose nature-identical flavours that blend harmoniously into your products and contribute to a high quality consumer experience. These flavours are ideal when it is important to maintain the natural flavour, but also when longer shelf life and stability during production are required 

Artificial flavourings, on the other hand, are laboratory-manufactured compounds designed to closely replicate the taste of natural flavours, but at a lower cost and with greater stability. These flavourings can be more reliable in terms of flavour profile and easier to manage during production, especially when the availability or price of raw materials varies 

For all three types of flavourings, consumer expectations and production processes are important considerations in product development. For example, artificial flavourings have a higher resistance to heat treatment and a longer shelf life, while natural flavourings can contribute to maintaining a “natural” brand image 

Flavourlab.eu’s team of experts will help you choose the right flavouring that not only delivers the desired flavour profile, but also fits the brand values and product market needs. Whether it is a natural, nature-identical or artificial flavouring, we will ensure that the flavouring you choose is harmoniously integrated into the product and meets the consumer expectations in the market.